With online businesses, it can be difficult to stay ahead of the curve and know what works and what doesn’t in order to make sure you get seen and customers come to you instead of the competition. The unfortunate part is that many business owners don’t quite understand just how to market their business online, or if they do, they often don’t have the time to dedicate to it. If this sounds like you and your situation, check out some of these easy ways you can market your business online, both for beginners and those who are a bit more savvy.
Pay Per Click Advertising
Pay per click advertising has been around since the 90s but has only really recently hit the mainstream as a viable way to advertise everything from restaurants to plane tickets, cars to bubble bath. Many companies find that pay per click advertising is the best for them as it’s significantly cheaper than taking out ad space in newspapers, magazines, on radios and the like. The advent of digital advertising has meant that more and more competition exists in ways to advertise, sometimes driving down the price as well as giving companies more choice in how they want to advertise their products and services. You can hire a professional company like PPC Cornwall to handle your pay per click advertising, helping reduce stress on your part, allowing you more time to focus on running your business.
Awesome Content On Your Site and Blog
If you have a blog or website, having amazing, fresh content will help drive traffic to your site as well as provide engagement with customers and clients. You can use keywords in your content as well to help your rankings in searches on search engines like Google through using SEO – search engine optimisation – to get more visibility. SEO uses keywords that people search for when looking for a product or service and pairs those words with websites with the same words in them. Hiring a professional company to handle your SEO is a good way to ensure you have the best possible SEO keywords and results.
Paid ads are a great way to boost visibility as well as target specific audiences through social media. Facebook and Instagram are two platforms that promote the use of paid advertisements and allow you to select your audience from several different categories. The nice thing about social media paid ads is the fact that it can get you significant reach and views for little investment. If you want to really drive engagement, consider interacting on social media in meaningful ways, sharing information about your company and talking to customers and clients online.
Working With Influencers and Freelancers
Freelancers and influencers are a great resource and they often are happy to work with brands that they can get behind. Freelancers are a great way to create content, adverts, videos and more for your website or social media for cheaper than hiring someone to fill the same role on a longer term basis to be based with your company. Influencers typically have huge social media followings and will happily promote products or services in exchange for freebies, exposure or money, making them a great resource for smaller businesses to get more followers and interest behind the brand.
So there you have some truly unique and effective ways you can start to get more customers and clients behind your company. What are your favourite ways to advertise, and what are you willing to try that you haven’t tried before? We’d love to hear from you!