Colours and branding are extremely important for companies to take into account and they most certainly need to be considered by different brands when it comes to most everything that they do, this could be anything from their website to their billboard advertising. Everything needs to be consistent to help people in the buying process. Here are some good examples of companies that really rely on their use of colour and branding to help people to recognise them and ultimately influence them into buying from them.
McDonalds is another brand that uses its strong red and yellow colour scheme, as well as the “Golden Arches” to attract people to their restaurants. I am sure you can remember a time when you were hungry and you saw the Golden Arches in the distance (to some relief) and you were drawn to that location because it is a restaurant that is more or less the same wherever you go. McDonalds uses its image, consistent branding (even the polo shirts are consistent!) and consistent quality standards as huge draw cards to attract many buyers.
Coca Cola is without a doubt one of the most recognisable brands on the planet and for good reason, it has a bold and distinctive red and white logo, that is known across the entire globe! Interestingly it has even trademarked the “Dynamic Ribbon” that sites below the Coca Cola Ribbon label. Coca Cola obviously understands how important these distinctive designs and colours are to its brand and this has certainly added to its recognisability and has relied on this to sell a lot of its drinks over the years.
Ikea is not a name that needs explanation, but this powerhouse brand uses the national colours of Sweden, yellow and blue, to great effect. These colours are also used to represent the Monarchy in Sweden. This inforgraphic suggests that the colour blue has a very strong and masculine image in Sweden and this could definitely translate into the Ikea brand itself, which is hugely successful not only in Sweden, but throughout the whole world.
Apple is a company that consistently uses its favourite colour (white) in an extremely consistent way to brand itself and influence people to buy its products. In the West, white has the image of being pure, simple, clean and uncomplicated, and this is the perfect compliment to a technology company that aims to simplify people’s lives. Apple is unique because it takes colour to the extremes and keeps its products consistent with others so that they match in a way and work together to form an ecosystem for the products to interact with one another in a harmonious way.